Y Boutique

︎︎︎ Visual Identity Design
︎︎︎ Packaging Design
︎︎︎ Wall Graphics

Y Boutique is a very funky, chic retail store with locations in Humacao and Old San Juan, P.R. It was a big challege to create an identity based in one sole letter that had enough personality to be able to stand on its own. Nonetheless, the final solution successfully encapsules embodies the boutique owner’s sassy style and the color palette (different combinations for each season) is representative of the fun and flirty style of the mayority clothes they sell. I also designed some patterns created with a hand-lettered cursive ‘y’ to be used as a decorative element.

Created under Brain Libre LLC.