︎︎︎ Visual Identity Design

Obradoart is Mayleen Reyes Aponte’s personal brand through which she creates custom hand-painted sneakers. Her request was to incorporate the image of a chameleon in the logo, which is a symbol she feels represented by and holds special meaning in her professional career as an artist. The solution was an interesting blend of type and image, some letters hiding playfully behind in a similar way a real chameleon camouflages. The holographic color palette aims to give a modern feel to the aesthetic since the brand represents a contemporary trend.

Created under Brain Libre LLC.