Escape Puerto Rico
︎︎︎ Visual Identity Design

Escape Puerto Rico is an Airb&b located in Cayey, Puerto Rico. It offers a luxurious glamping experience complete with a cozy dome, a hot jacuzzi, outdoor showers,  a breathtaking view and absolute privacy. The client wanted a visual identity that represented the feeling of a luxurios experience in clear, simple terms, for which I created a sleek and elegant solution. Custom typography design makes the deisgn truly unique, while the logomark encapsulates the essence of the experience with minimal linear elements that come together in perfect harmony. The two semi-circles representing the feeling of comfort inside the dome and on the outdoor net that simulates a nest, the door alluding to the concept of escaping to a different world, and the leaf and sun speak of being in the natural outdoors. The elements can also be used individually to refer to specific aspects of the experience as well as to create patterns for decorative use, making the identity flexible for successful application accross a range of circumstances.

It’s one on the most popular Airb&b’s on the island. Check it out:https://www.airbnb.com/rooms/43912545?source_impression_id=p3_1706967516_G5EVHazcQE8aeiRx

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